There is also the new idea of user-generated content in games which this article on bbc.co.uk discusses. This is where "gamers, instead of being thrown into a universe created by teams of designers, can grow their own world, inhabited by any shape of creature they can imagine." This style of game reduces the costs of game designers and therefore increases the profits of the companies, whilst at the same time gives gamers a truly personal gaming experience.
I personally do not believe that the gaming industry can continue to grow at this rate and eventually the public will find other ways to amuse themselves. However for the time being at least I think that ideas such as user-generated content will help to keep the gaming industry expanding and growing at its present rate.
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