Gaming has undergone a massive change in the last few years, not merely with new games consoles that have been released but the new technology that they incorporate. The consoles or 'home entertainment systems' now play DVD's, CD's, and internet multiplayer games.
Gaming is primarily targeted at men between the ages of 10-30 although with the new trend of multiplayer online games the market is spreading to try to appeal to the female audience as well.
Gaming is a NMT that is developing at an extraordinary rate and in the future there is sure to be systems which can do everything a person wants from an entertainment console.
The market is mainly controlled by 3 major companies and they each have a console on the market. These companies are Sony, Microsoft and Nintendo who produce the PlayStation 3, X-box 360 and the Wii respectivly. However Nintendo and Sony are tapping into the portable consoles with Nintendo producing the DS and Sony the PSP.
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