Area of Study 2 - Institutions

Gaming companies are increasing their profits by converging their products with the film, television and music industries. They have also started creating games which are based on famous films, such as 'Finding Nemo' and 'Star Wars', this is designed to help them reach a wider market of not just gamers but also movie and television fans. Music fans can also buy games such as Singstar and Guitar Hero, which encourage personalisation and are very interactive.