- Technology What does the technology allow the audience and institution to do that they couldn’t do before? What is your chosen technology and how is it marketed? Who to? Which companies provide it and how much does it cost? Is it new media or old media undergoing radical transformation?
- Institutions How are media institutions converging media interests to increase profit? How are they reaching audiences in new ways?
- Audience What are experiences doing with their new media technologies? How are traditional experiences of the media changing? What are audiences not doing so that they can spend more time interacting with new media technologies? What advantages are there for the consumer? You will carry out audience research, asking opinions and investigating consumption patterns.
- Issues Will shops close or people lose jobs as a result of the new media technology? Does it encourage illegal activity? Is it generating any “moral panics”?
- The Future If the technology is extended, what could happen? How could media practices be different in future, based on the potential of current technologies?
Monday, March 26
Five areas of study
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